Client
The Shenandoah Valley Tourism Partnership
Goal
The Shenandoah Valley Tourism Partnership (SVTP) was seeking proposals from qualified firms to design and support a professional, user-friendly website. It is SVTP’s desire to improve the functionality, content and look of the existing website in an effort to provide assistance to visitors, group tour operators, wedding planners, the media and other groups interested in exploring the Shenandoah Valley.
Results
Comprehensive Content Strategy Report
Services provided
- Content strategy
- Determination of KPI’s and metrics.
- Content Alignment Summary
Role in project
Project lead, Designer, Developer
Skills
Market Comparison Analysis
Brand Design Integration
Audience research and strategy development
User Experience Research
Information Architecture
Message framework
Writing
Tools
Adobe Creative Suite, Google Slides, Buzzsumo, Lucidchart, Screaming Frog SEO