Fab Face Mask of Fort Washington is a new brand of face masks that are in high demand due to the onset of the COVID-19 Pandemic.
After making several custom masks for friends and family, Michele Torres discovered that there was a need for better fitting and custom made face coverings. After the CDC changed its guidelines and recommended cloth coverings, Michele saw an opportunity to launch a small boutique business online.
Trying to describe fabrics and taking orders by email, phone, and social media became hard to manage. So BBT designed the logo, brand, style guide. We also organized, tagged, and produced a photo shoot and product catalog, then created an online shop in one week. Today, the business continues to thrive despite challenges posed by supply chain shortages, lock downs, and the economic conditions related to the pandemic.
Logo design and brand development
Website Design & Development
Role in project
Consultant, Project lead, Designer, Developer
Empathy, Research, Information Display, Design, Corporate Brand Integration
Adobe Creative Suite, WordPress, WooComerce, Mailchimp