User Interface Design – Building Better Technology

AT&T Website Analysis & User Journeys

admin — Fri, 24 Apr 2020 13:24:05 +0000

Client

AT&T

Goal

In 2017, T-Mobile was ranked #1 in customer satisfaction by consumer reports. T-mobile has also been growing steadily in the share of the consumer mobile market compared to the older more established AT&T. AT&T required a website analysis and user experience insights to learn how to improve its services and overall customer satisfaction.

Results

After carefully reviewing both sites, a report was prepared to highlight some of the key areas in which T-mobile was surpassing its rival. A user journey map was also created to show how each touchpoint was an opportunity to delight and enhance the user experience. With this knowledge in hand, the company was better prepared to plan improvements and user-centered innovations.

Services provided

Website comparison and analysis report
User Personas
User Journey Map

Role in project

UX lead, Research, and testing, Designer

Skills

Infographic display
Applied design thinking
User behavior modeling
Empathy, POV discovery and definition
Writing

Tools

Adobe Creative Suite, Illustrator, Photoshop, Google Slides

See Full Journey Map Chart

The Cosmos Club

admin — Mon, 06 Apr 2020 15:56:26 +0000

Client

The Cosmos Club

Goal

In the Fall of 2014, the Cosmos Club Information Technology could be accurately described as dysfunctional. Staff computers frequently stopped working, there were constant network disruptions which resulted in lost or missing files, communications and business disruptions throughout the club. The website, a major point of contact with members, was outdated, it had changed very little since its launch in 2006 and was representative of the state of network devices which was crumbling, licenses were not updated and there were a very real fear and possibility that critical failures would occur. The website was compromised, Google warned users that the website was hacked publicly in mid-2015. There was no strategy for upgrades, periodic review of inventory and staff support, monitoring. If there was a breakdown, it often took a long time to even diagnose what the problem was.

Results

Today the Cosmos Club has a website that it can be proud of and accurately reflects the prestige and history of the organization. The site has a simple and modest general public-facing pages and a rich interior life for members who log in. The website allows its members to check their statements with ease, modify their accounts, create event and hotel reservations. It also has photo galleries and audio recordings of events that can be accessed and listened to from any device. It also has an online shop, membership directory and forum allowing members who live both near and far to engage and be part of its vibrant intellectual community. Most recently, the website has added a career section and online job application, member nomination and live event streaming to its functionality. As it continues to evolve we look forward to growing and expanding this very vital service to the organization.

Services provided

Brand Refresh
Website Design & Development
Systems Integration

Role in project

Project lead, Designer, Developer

Skills

Project management
Brand development
Audience research and strategy development
Multimedia campaign development
HTML, CSS, Javascript, .Net, C#, DNN, MsSQL

Tools

Adobe Creative Suite, WordPress, Mailchimp

CIVIC Mobile App

admin — Mon, 06 Apr 2020 15:49:50 +0000

Client

CIVIC Interactive

Goal

When you are busy, it is difficult to access information, stay up to date and track your local public officials and services. Sourcing accurate, factual and non-partisan political and public utilities information is challenging and time-consuming.

Results

The CIVIC service and companion mobile app is a non-partisan online database that provides information about all of your government representatives, public services and utility providers information. It removes the need to search various sources for this information and allows you to engage with your community leaders and tax-payer resources from the palm of your hand.

Services provided

Mobile app concept proposal
Information Architecture
User Flowcharts and User Personas
User Interface Development
Design & Branding Development
Medium Fidelity Prototypes
High Fidelity Prototypes
User Testing & Summary of Testing Findings
App video walkthrough

Role in project

Project lead, Designer, Developer

Skills

Brand development
Audience research and strategy development
Ideation, Prototyping and User Testing
HTML, CSS, Javascript, PHP, MySQL

Tools

Adobe Creative Suite, PowerMapper – Website Mapping Tool, Adobe XD, Marvel App, Low Fidelity prototypes with POP by Marvel – Turn sketches into iOS and Android prototypes.

The Jingle Jammer

admin — Mon, 06 Apr 2020 15:55:12 +0000

Client

Sound Cloud

Goal

Promote the sound cloud service through a holiday music app that would engage users in a fun way and encourage them to sign up for the platform.

Results

Concept App. Navimations are very powerful demonstration tools as they allow designers to explore potential interface mechanisms and can convey a vision to developers and other stakeholders.

Services provided

Logo Design & Branding
Mobile app “Navimation”
Demo video

Role in project

Project lead, Designer, Developer

Skills

Application User Interface Planning & Design
Strategy development
Target marketing
Animation
Sound design

Tools

Adobe Creative Suite, Adobe After Effects, Audacity, Adobe Audition