Content Strategy – Building Better Technology

The Cosmos Club

admin — Mon, 06 Apr 2020 15:56:26 +0000

Client

The Cosmos Club

Goal

In the Fall of 2014, the Cosmos Club Information Technology could be accurately described as dysfunctional. Staff computers frequently stopped working, there were constant network disruptions which resulted in lost or missing files, communications and business disruptions throughout the club. The website, a major point of contact with members, was outdated, it had changed very little since its launch in 2006 and was representative of the state of network devices which was crumbling, licenses were not updated and there were a very real fear and possibility that critical failures would occur. The website was compromised, Google warned users that the website was hacked publicly in mid-2015. There was no strategy for upgrades, periodic review of inventory and staff support, monitoring. If there was a breakdown, it often took a long time to even diagnose what the problem was.

Results

Today the Cosmos Club has a website that it can be proud of and accurately reflects the prestige and history of the organization. The site has a simple and modest general public-facing pages and a rich interior life for members who log in. The website allows its members to check their statements with ease, modify their accounts, create event and hotel reservations. It also has photo galleries and audio recordings of events that can be accessed and listened to from any device. It also has an online shop, membership directory and forum allowing members who live both near and far to engage and be part of its vibrant intellectual community. Most recently, the website has added a career section and online job application, member nomination and live event streaming to its functionality. As it continues to evolve we look forward to growing and expanding this very vital service to the organization.

Services provided

Brand Refresh
Website Design & Development
Systems Integration

Role in project

Project lead, Designer, Developer

Skills

Project management
Brand development
Audience research and strategy development
Multimedia campaign development
HTML, CSS, Javascript, .Net, C#, DNN, MsSQL

Tools

Adobe Creative Suite, WordPress, Mailchimp

Shenandoah Valley Tourism Content Strategy

admin — Mon, 06 Apr 2020 15:59:03 +0000

Client

The Shenandoah Valley Tourism Partnership

Goal

The Shenandoah Valley Tourism Partnership (SVTP) was seeking proposals from qualified firms to design and support a professional, user-friendly website. It is SVTP’s desire to improve the functionality, content and look of the existing website in an effort to provide assistance to visitors, group tour operators, wedding planners, the media and other groups interested in exploring the Shenandoah Valley.

Results

Comprehensive Content Strategy Report

Services provided

Content strategy
Determination of KPI’s and metrics.
Content Alignment Summary

Role in project

Project lead, Designer, Developer

Skills

Market Comparison Analysis
Brand Design Integration
Audience research and strategy development
User Experience Research
Information Architecture
Message framework
Writing

Tools

Adobe Creative Suite, Google Slides, Buzzsumo, Lucidchart, Screaming Frog SEO

The Training Source

admin — Mon, 06 Apr 2020 15:53:21 +0000

Client

The Training Source Inc. is a non-profit organization located in Prince George’s County, Maryland that provides training services to unemployed citizens and others who cannot afford to pay for training.

Goal

TTS needed an effective and easy to maintain a website that would be an effective introduction to its community work and services. After launching an initial static website, it wanted to upgrade its website and expand its online capabilities.

Results

After building an initial starter website for the organization, we revisited the Training Source’s needs and performed a research and usability study. We produced a report that serves as the foundation for their online strategy moving forward, clarified the right direction, and serves as the guiding document for a website relaunch.
In addition, BBT is now building a new interactive home for The Training Source.

Services provided

Website Analysis
Website Design & Development
User Personas
User Research – Surveys, Card Sorting, Diary Studies
Usability Study – Heuristic Evaluation

Role in project

Consultant, Project lead, Designer, Developer

Skills

Project management
UX Research
Audience research and strategy development
HTML, CSS, Javascript, PHP, MySQL
Content Strategy

Tools

Adobe Creative Suite, WordPress, Mailchimp, Adobe After Effects, Audacity, Optimal Sort, Google Forms, Excel