Fab Face Mask of Fort Washington is a new brand of face masks that are in high demand due to the onset of the COVID-19 Pandemic.

Goal

After making several custom masks for friends and family, Michele Torres discovered that there was a need for better fitting and custom made face coverings. After the CDC changed its guidelines and recommended cloth coverings, Michele saw an opportunity to launch a small boutique business online.

Results

Trying to describe fabrics and taking orders by email, phone, and social media became hard to manage. So BBT designed the logo, brand, style guide. We also organized, tagged, and produced a photo shoot and product catalog, then created an online shop in one week. Today, the business continues to thrive despite challenges posed by supply chain shortages, lock downs, and the economic conditions related to the pandemic.

Services provided

Logo design and brand development
Website Design & Development
E-commerce

Role in project

Consultant, Project lead, Designer, Developer

Skills

Empathy, Research, Information Display, Design, Corporate Brand Integration

Tools

Adobe Creative Suite, WordPress, WooComerce, Mailchimp

AT&T

Goal

In 2017, T-Mobile was ranked #1 in customer satisfaction by consumer reports. T-mobile has also been growing steadily in the share of the consumer mobile market compared to the older more established AT&T. AT&T required a website analysis and user experience insights to learn how to improve its services and overall customer satisfaction.

Results

After carefully reviewing both sites, a report was prepared to highlight some of the key areas in which T-mobile was surpassing its rival. A user journey map was also created to show how each touchpoint was an opportunity to delight and enhance the user experience. With this knowledge in hand, the company was better prepared to plan improvements and user-centered innovations.

Services provided

• Website comparison and analysis report
• User Personas
• User Journey Map

Role in project

UX lead, Research, and testing, Designer

Skills

Infographic display
Applied design thinking
User behavior modeling
Empathy, POV discovery and definition
Writing

Tools

Adobe Creative Suite, Illustrator, Photoshop, Google Slides

The Cosmos Club

Goal

In the Fall of 2014, the Cosmos Club Information Technology could be accurately described as dysfunctional. Staff computers frequently stopped working, there were constant network disruptions which resulted in lost or missing files, communications and business disruptions throughout the club. The website, a major point of contact with members, was outdated, it had changed very little since its launch in 2006 and was representative of the state of network devices which was crumbling, licenses were not updated and there were a very real fear and possibility that critical failures would occur. The website was compromised, Google warned users that the website was hacked publicly in mid-2015. There was no strategy for upgrades, periodic review of inventory and staff support, monitoring. If there was a breakdown, it often took a long time to even diagnose what the problem was.

Results

Today the Cosmos Club has a website that it can be proud of and accurately reflects the prestige and history of the organization. The site has a simple and modest general public-facing pages and a rich interior life for members who log in.  The website allows its members to check their statements with ease, modify their accounts, create event and hotel reservations. It also has photo galleries and audio recordings of events that can be accessed and listened to from any device. It also has an online shop, membership directory and forum allowing members who live both near and far to engage and be part of its vibrant intellectual community.  Most recently, the website has added a career section and online job application, member nomination and live event streaming to its functionality. As it continues to evolve we look forward to growing and expanding this very vital service to the organization.

Services provided

• Brand Refresh
• Website Design & Development
• Systems Integration

Role in project

Project lead, Designer, Developer

Skills

Project management
Brand development
Audience research and strategy development
Multimedia campaign development
HTML, CSS, Javascript, .Net, C#, DNN, MsSQL

Tools

Adobe Creative Suite, WordPress, Mailchimp

Soccer Revolution Academy, LLC (SRA) provides premier soccer training programs and coaching services to youth players and teams in the Northern Virginia region.

Goal

SRA wanted an online presence that not only expressed both his commitment and professionalism but also his passion and pride for the beautiful game of soccer in the United States.

Results

SRA enjoys significant positive growth over the past 10 years both in registrations to its camps, positive reputation, and consistent demand for its other coaching and staffing services.

Services provided

• Logo design, brand development
• Website design
• Website Development
• Email strategy and platform setup
• Social Media Outreach
• Animated Logo Stinger and tutorial video creation

Role in project

Project lead, Designer, Developer

Skills

Project management
Brand development
Audience research and strategy development
Multimedia campaign development
HTML, CSS, Javascript, PHP, MySQL

Tools

Adobe Creative Suite, WordPress, Constant Contact, Adobe After Effects, Audacity

The Shenandoah Valley Tourism Partnership

Goal

The Shenandoah Valley Tourism Partnership (SVTP) was seeking proposals from qualified firms to design and support a professional, user-friendly website. It is SVTP’s desire to improve the functionality, content and look of the existing website in an effort to provide assistance to visitors, group tour operators, wedding planners, the media and other groups interested in exploring the Shenandoah Valley.

Results

Comprehensive Content Strategy Report

Services provided

• Content strategy
• Determination of KPI’s and metrics.
• Content Alignment Summary

Role in project

Project lead, Designer, Developer

Skills

Market Comparison Analysis
Brand Design Integration
Audience research and strategy development
User Experience Research
Information Architecture
Message framework
Writing

Tools

Adobe Creative Suite, Google Slides, Buzzsumo, Lucidchart, Screaming Frog SEO

The Training Source Inc. is a non-profit organization located in Prince George’s County, Maryland that provides training services to unemployed citizens and others who cannot afford to pay for training.

Goal

TTS needed an effective and easy to maintain a website that would be an effective introduction to its community work and services. After launching an initial static website, it wanted to upgrade its website and expand its online capabilities.

Results

After building an initial starter website for the organization, we revisited the Training Source’s needs and performed a research and usability study. We produced a report that serves as the foundation for their online strategy moving forward, clarified the right direction, and serves as the guiding document for a website relaunch.
In addition, BBT is now building a new interactive home for The Training Source.

Services provided

• Website Analysis
• Website Design & Development
• User Personas
• User Research – Surveys, Card Sorting, Diary Studies
• Usability Study – Heuristic Evaluation

Role in project

Consultant, Project lead, Designer, Developer

Skills

Project management
UX Research
Audience research and strategy development
HTML, CSS, Javascript, PHP, MySQL
Content Strategy

Tools

Adobe Creative Suite, WordPress, Mailchimp, Adobe After Effects, Audacity, Optimal Sort, Google Forms, Excel

CIVIC Interactive

Goal

When you are busy, it is difficult to access information, stay up to date and track your local public officials and services. Sourcing accurate, factual and non-partisan political and public utilities information is challenging and time-consuming.

Results

The CIVIC service and companion mobile app is a non-partisan online database that provides information about all of your government representatives, public services and utility providers information. It removes the need to search various sources for this information and allows you to engage with your community leaders and tax-payer resources from the palm of your hand.

Services provided

• Mobile app concept proposal
• Information Architecture
• User Flowcharts and User Personas
• User Interface Development
• Design & Branding Development
• Medium Fidelity Prototypes
• High Fidelity Prototypes
• User Testing & Summary of Testing Findings
• App video walkthrough

Role in project

Project lead, Designer, Developer

Skills

Brand development
Audience research and strategy development
Ideation, Prototyping and User Testing
HTML, CSS, Javascript, PHP, MySQL

Tools

Adobe Creative Suite, PowerMapper – Website Mapping Tool, Adobe XD, Marvel App, Low Fidelity prototypes with POP by Marvel – Turn sketches into iOS and Android prototypes.

Personal project

Challenge

As a result of a recession, two wars, and national other priorities, unfortunately, NASA found itself in difficult times. Seeking funding from private investors seemed to spawn a new race from venture firms like Space X and Amazon. However, it is space travel that might actually present solutions to our most critical existential threats. The challenge was to create an interactive data story about the long term survival of the human race advocating space colonization as a possible solution.

Results

Utilizing a series of slides and various chart types, the user is taken through time, population growth, overpopulation, and the resulting pollution. Then the user is presented with the advancements of science and how space travel has improved our lives.

Services provided

Data Story

Role in project

Project lead, Designer, Developer

Skills

Data sourcing & research
Data preparation and cleaning
Information Display
HTML, CSS, Javascript
Writing

Tools

Adobe Creative Suite, Excel, Tableau, Google Charts API

Adobe

Goal

The standard for design industry software, Adobe has been a provider of superior desktop tools for some time. However, with its new cloud-based platform, Adobe seeks to introduce Adobe tools to a new generation of mobile users with low tier free versions of its suite. This is a difficult position to address the needs of both professionals and novices while keeping its mobile apps profitable.

Results

An app comparison report was published containing Problem/POV statements that revealed some strengths and weaknesses of the Adobe iPad illustration app. In addition ideation exercises were applied as potential solutions to some of the challenges.

Services provided

App comparison and analysis report.

Role in project

UX researcher

Skills

Audience research and strategy development
Ideation & Evaluation
Writing

Tools

Adobe Creative Suite, Google Slides

Sound Cloud

Goal

Promote the sound cloud service through a holiday music app that would engage users in a fun way and encourage them to sign up for the platform.

Results

Concept App. Navimations are very powerful demonstration tools as they allow designers to explore potential interface mechanisms and can convey a vision to developers and other stakeholders.

Services provided

• Logo Design & Branding
• Mobile app “Navimation”
• Demo video

Role in project

Project lead, Designer, Developer

Skills

Application User Interface Planning & Design
Strategy development
Target marketing
Animation
Sound design

Tools

Adobe Creative Suite, Adobe After Effects, Audacity, Adobe Audition